Hamilton, OH, Aug 5, 2024 – Innovative Control Systems® (ICS), part of the OPW Vehicle Wash Solutions business unit, has launched the new WashNow!® Online Store. This new eCommerce solution replaces the previous ePOS product and features a robust, intuitive design and high customizability that helps deliver a frictionless end-user shopping experience..tmb-medium.jpg?sfvrsn=172829c7_1 "OPW_VWS_press-release_washnow-online-store")
The WashNow! Online Store is a web-based online portal that enables vehicle wash owners to simply generate additional revenue by selling wash memberships, single washes, wash books and gift cards. The WashNow! Online Store offers many features and benefits for vehicle wash owners and their customers, including:
- Quick, Intuitive Purchasing: Rapid one-page checkout preloads the checkout page with an item in the cart. This seamlessly enables customers to immediately input background information and finalize purchases efficiently
- Unique Linking: Improves customer navigation and engagement by directing users to specific pages within the online store, such as Account Creation, Membership Portal Login, Individual Product Page, Add/View Cart, Checkout
- Branded Online Store Domain: Creates a seamless experience between the existing website and the online store via a distinctive URL
- Highly Customizable: The standard WashNow! Online Store will be based on one of three demo templates, but individual online stores can be built to meet the specific needs of the wash operator
- Automated Emails: The “order confirmation” email that follows each transaction has an updated, modern design that’s branded to the vehicle wash
- Individual Product Instructions: This new feature allows dedicated directions within the post-purchase email based on the product(s) purchased. This is useful for products that may require additional setup, such as enabling RFID for wash-club memberships
- Account Portal: Customers can create an online account to manage their ICS WashConnect profile with the ability to update the credit card on file, view purchase history, edit vehicle information and cancel wash-club memberships
- WashConnect: Integrates directly with WashConnect data, allowing continued use of a familiar platform. This direct connection allows immediate reporting of online sales and customer information while enabling instant updates to store items
- Selling Online: The online shopping cart facilitates the purchase of multiple items in a single transaction. It supports a range of products and services, including wash-club memberships, single washes, wash books, gift cards and merchandise
To learn more about the new WashNow! Online Store and the complete range of vehicle wash equipment and payment systems offered by the companies of OPW Vehicle Wash Solutions, please visit opwvws.com. For more information on OPW and its various business units, please visit opwglobal.com.
About OPW Vehicle Wash Solutions
OPW Vehicle Wash Solutions was formed in January 2019 and consists of PDQ Manufacturing, Inc., Belanger, Inc., Innovative Control Systems (ICS), Kesseltronics and Transchem. PDQ is a preeminent provider of in-bay automatic wash systems and payment terminals, while Belanger is an innovative leader in soft-touch tunnel and in-bay automatic wash systems. ICS provides industry-leading car wash technology, like payment terminals, process controls and software management and automation systems, and Kesseltronics designs machine controls for successful tunnel wash operation. Transchem is a leading developer of environmentally sensitive vehicle wash chemicals and cleaning products. Together, they create a revolutionary single source for all vehicle wash needs. For more information on OPW Vehicle Wash Solutions, please visit opwvws.com.
About OPW
OPW is defining what’s next through innovations designed to enhance safety, reliability, efficiency and business performance for the clean energy, retail fueling, fluid-handling and vehicle wash industries. OPW has manufacturing operations in North America, Europe, Latin America and Asia Pacific, with sales offices around the world. OPW is part of Dover Corporation. To learn more about how OPW is defining what’s next in each of its markets, visit opwglobal.com.